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London, EnglandA familiar place. A fresh perspective.

THE AUTUMN 2026 COLLECTION

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Eyewear from €99.
Prescription lenses included.

From €99, lenses includedFree EU delivery over €5030-day returns · 2-year warrantyBuy a pair. Give a pair.
The Autumn editDesigned to be worn. A lot.
Four perspectives. Yours to choose.01 / 04
Submariner eyeglasses in Olive, front view

Submariner

Olive · Large fit · 54–21–145

€129Prescription lenses included
Shop this frameTry on
Meet your AI Stylist

A little guidance.
A lot more you.

Your face, your favourite shapes, your kind of colour.
Find a few frames worth getting to know.

Find my frames
YOUR FRAME FINDING JOURNEYAn example journey

Explore an example journey. No camera needed.

Limited editionSomewhere by the sea.
A slower state of mind.

SERENE

Out of office. In good company.
The art of taking your time.

Take the
long way
to the water.

Remarkable details. A different way of doing things.

Good glasses
shouldn’t cost €500.

Considered materials. Direct relationships.
More of what matters in the pair you wear.

The same attention. A different price.

Made with care.
Priced with reason.

Designed by Bloobloom. Made with specialist partners.
Sold directly to you.

Direct to you

bloobloom

Materials
€31.27
Labour
€17.19
Transport
€1.38
Taxes
€29.07
Published cost
€78.91
Remaining share of priceOperations, service & margin
€90.09
Price€169
Illustrative retail model

Traditional retail

Materials
€31.27
Labour
€17.19
Transport
€1.38
Taxes
€29.07
Published cost
€78.91
Remaining share of priceRetail operations, distribution & margins
€421.09
Price€500

Trader / Black · Standard prescription lenses included.

Bloobloom’s published illustrative comparison, not a quotation for a named competitor. Remaining share is the price minus published costs; it is not a profit figure.

See Trader and the original breakdown
A closer look at our world

Welcome to
La Vie en Bloo.

From the way you see.
To the pair you make your own.

Optometry screen in a softly lit teal examination room
K V D FO N F PL C N K
01 / HOW YOU SEE

Clarity.

Expert care. A clearer view.

Explore our eye careScroll to look closer
Every detail brings us back to you.MEET OUR MAKERS
Bloobloom campaign portrait
In motion. In your element.Bloobloom campaign film
Virtual Try On

Now, make
it personal.

Try a few. Keep your favourites.
See the difference, side by side.

01 / Try02 / Save03 / Compare
Try on your face

Explore a sample fitting room, or try your own camera on Bloobloom.

Greetings from Rio.

WAVY

Meet Flow & Ripple

Straight lines
are overrated.

Customer love

In good
company.

MORE CUSTOMER STORIES
5 / 5 — this review
“Great service, great glasses.”

N. Peplow

Review excerpt published on bloobloom.com.

As featured onVogueGraziaGQnew!Gay TimesSheerLuxeThe TelegraphThe GuardianFinancial TimesAs listed by Bloobloom
Pair for Pair

Good on you.
Good for
someone else.

For every pair you buy, we help fund another for someone who needs it.

Monthly donations support our partners in distributing glasses and training local eye-care teams. A new pair can make a difference to learning, working and everyday life.

HOW PAIR FOR PAIR WORKS
Serene — 01 / 06
bloobloom

Search the edit.

Browse the full collection

Where are you?

Choose your Bloobloom store.

Europe — EUR € United Kingdom — GBP £ United States — USD $

Eyeglasses

Find your next everyday pair.

THE DETAIL EDIT / TRADER
Trader Black, complete frameAcetate front and metal lens rimsCustom hinges and star pinsTitanium temples and signatureTrader Black, the finished pair
01 / 05Scroll to explore
Exceptional, up close.

The whole is in the details.

Acetate. Titanium. A considered combination.

Make it yours — €169

Your shortlist.

A few possibilities. Keep them close.

Your fitting room

A different point of view.

Sample session

Choose a frame. Save a look. Find your favourite.